NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '

To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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Authors on the Air October 2, 2015: Helen Macdonald and Kate Clifford Larson

Helen Macdonald, author of 'H is for Hawk' (Grove, 9780802123411), will appear on 'Well Read' on Friday, October 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Classic children's books on coding reprogrammed for a new generation

Author Lisa Watts, who helped to teach a generation of children about computers a quarter of a century ago, hopes new books will inspire tomorrow’s programmers“Back in the 1980s, the big question was: what are we going to do with these computers? We were empowered – we had a ZX81 or a BBC Micro... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Bookselling Roundup, Week Ending October 2, 2015

Two bookstores in New York City are popping up in new locations this week. La Casa Azul is opening inside the Sugar Hill Children’s Museum of Art & Storytelling; Greenlight Bookstore is launching a new spot in Brooklyn. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-01 00:00:00 UTC ]
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Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine

The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #ad blockers #small publishers #scott cunningham #senior vp #general manager #press conference #advertising week

Meet Ad Age's 2015 Media Mavens

One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age

[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

The long-called-for migration of digital ads from using Adobe Flash to HTML5 is becoming a reality. It's a shift underscored by, among other developments, Amazon's switch to HTML5-only promos earlier this month, as well as The Washington Post last week committing to publishing its content on... Continue reading at AdWeek

[ AdWeek | 2015-09-28 00:00:00 UTC ]
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Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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Readers Drawn to SIBA's First Consumer Day

More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Solomon and Ross to speak at Bookseller's first Author Day

Nicola Solomon, chief executive of the Society of Authors (pictured), and Orna Ross, founder of the Alliance of Independent Authors, are among more than 30 speakers lined up to speak to authors and publishers at The Bookseller’s first ever Author Day, launched as part of suite of events in the... Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Amazon set to slash price of Prime membership for one day only

Amazon Prime is a good deal to begin with, bringing two day free shipping, video streaming of movies and TV shows, as well as original content, music streaming and even a Kindle lending library for those books you've been meaning to read. For all of that you pay an annual fee of $99, which is... Continue reading at Betanews

[ Betanews | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon set #prime membership #amazon prime #good deal #video streaming #tv shows #original content #music streaming #annual fee

publishers stop the ad blocking wave?

Apple’s new iPhone tweak empowers users and marks an advertising watershedLast Wednesday Apple rolled out the latest version of its iOS operating system, and it came with a very nasty sting in the tail for newspapers, magazines and online publishers everywhere. A relatively small tweak means... Continue reading at The Guardian

[ The Guardian | 2015-09-20 00:00:00 UTC ]
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Here Is Your WIRED Star Wars Challenge for Day 138

Time to bring out that comic book collection. The post Here Is Your WIRED Star Wars Challenge for Day 138 appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-09-18 00:00:00 UTC ]
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Mobile Ad Blockers Have Already Become the App Store's Top Downloads

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015

Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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