NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
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Global Comics Showcase: TCAF 2016 Adds Library Space, New Venue

The Toronto Comics Arts Festival highlights included packed panels on diversity, and guest artists that included Brian K. Vaughan, MariNaomi, Spike Trotman, Raina Telgemeier, and Marguerite Abouet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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Spanish and Mexican Bookselling: Madrid’s Day of Debate

With 42 percent of Spain's population reporting to surveys that they're not reading books, last week's symposium in Madrid about bookselling had an extra edge of urgency. The post Spanish and Mexican Bookselling: Madrid’s Day of Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
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Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
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BEA 2016: Sylvia Day Thanks Booksellers for Her Success

When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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BEA 2016: Browsing the Booths, Chapter 2

For those on the lookout for new kids’ books, author autographings, and giveaways, here’s a peek at some of the happenings at the booths of children’s publishers today and tomorrow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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'Dylan Thomas Day' travels far afield

The second International Dylan Thomas Day will feature events taking place “all over the world” including Italy, Australia, Argentina, the US and the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts

The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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Bookstore News: May 2, 2016

A new bookstore's opening in Connecticut; a store will change hands in Indiana; and bookstores in New Orleans are celebrating IBD a week after the rest of the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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Book Deals: Week of May 2, 2016

Actor Josh Radnor signs up with HarperElixir for a book on answering big spiritual questions, Putnam signs a two-book world-rights deal with T. Jefferson Parker, R.L. Stine collaborates with Mystery Writers of America for a middle grade anthology to be published by HarperCollins Children’s, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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This Week's Bestsellers: May 2, 2016

This week, Viet Thanh Nguyen’s ‘The Sympathizer’ and other 2016 Pulitzer Prize winners get a sales boost. Plus graphic novelist Maximilian Uriarte goes from Kickstarter success to Hardcover Fiction list debut, Canadian poet and social media star Rupi Kaur sits tight amid the coloring books on... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Booksellers Prepare For Independent Bookstore Day

With less than a week to go, 435 independent bookstores are getting ready for Independent Bookstore Day on Saturday. Bookstores intend to make it a party with everything from music to food to promotions and giveaways. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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iBooks Bestsellers: Day Dominates

Romance and erotica took the two top slots in the iBooks U.S. bestsellers list for the week that ended April 17 with the final volume in Sylvia Day's Crossfire romance series, 'One With You,' keeping its #1 slot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
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Media Websites Battle Faltering Ad Revenue and Traffic

Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times

[ The New York Times | 2016-04-18 00:00:00 UTC ]
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iBooks Bestsellers: Sylvia Day Returns

The final volume in Sylvia Day's Crossfire romance series, One With You, topped the iBooks U.S. bestsellers list for the week that ended April 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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New Day dawns for Sylvia’s fourth straight number one

Sylvia Day has stormed into the Official Top 50 number one spot, as One with You (Penguin) outsold previous chart-topper Lee Child’s Make Me (Bantam) by over 17,116 copies. Continue reading at The Bookseller

[ The Bookseller | 2016-04-13 00:00:00 UTC ]
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'Attack on Titan' gets same-day release for English speakers

English-speaking fans of Attack on Titan no longer have to badger their favorite scanlation group to speed it up. The hit manga's publisher, Kodansha, has teamed up with comiXology and Amazon to make each chapter available in English on the same day... Continue reading at Engadget

[ Engadget | 2016-04-11 00:00:00 UTC ]
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