#ad formats

Publishing news tagged with #ad formats


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #ad formats #garett sloane


Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million #cond nast #ad formats


Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at 'Digiday'

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ad formats


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at 'Digiday'

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Viewability Trend Takes Spotlight in GQ.com's Latest Revamp

GQ.com is getting a new look this year, and that includes making sure the site's ads are ones people will look at.Ahead of a larger redesign that will debut in the fall, GQ is rolling out some tweaks to its site, including a revamped home page, new slideshow format, a new grooming section and... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad formats


AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv network #marketing side #ad formats