What Axel Springer’s loss in ad-blocking suit means for UK publishers

Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however, there is no U.K. equivalent law. Even then, claiming ad blocking is illegal is a weak case. The post What Axel Springer’s loss in ad-blocking suit means for UK publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-29 00:00:00 UTC ]
News tagged with: #uk publishers #german publisher #axel springer

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AdBlock Plus accuses Axel Springer of censorship after ad-block move

German publisher Axel Springer and Adblock Plus have entered a new round in their fight over ad blocking. Adblock Plus accused the publisher of quashing discussion about how to get around Axel Springer's newly erected wall that keeps ad-block users from accessing the site of its tabloid,... Continue reading at Digiday

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‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

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UK publishers mixed on how to combat ad blocking

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Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

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Amazon Publishing launches first UK ad campaign for celeb author

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Educational Publishers File Suit to Block Sale of Pirated E-books

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With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

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Facebook publishes fake news ads in UK papers

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European publishers see ad-blocking rates stabilizing

All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday

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French news publishers believe solidarity is key to staving off ad blocking

French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday

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German publisher Gruner + Jahr’s latest ad blocking tactic: Humor

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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday

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‘Brexit Means Brexit’? UK Publishing Isn’t Fully Convinced

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Axel Springer buys eMarketer to reduce digital ad dependency

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Europe’s top publishers on what they’re doing about ad blocking

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Incisive Media becomes second UK publisher to ban ad blocker users

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Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at Editor & Publisher

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How Apple's Ad-blocking Software Could Put Small Publishers Out Of Business

With an iOS update expanding ad-blocking's reach, experts say smaller publishers and bloggers have fewer means of survival.As the debate over online ad blocking heats up with the arrival of iOS 9, experts say the biggest casualties of the online ad war may be small publishers and bloggers with... Continue reading at Fast Company

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