Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World Congress where attendees can either hold or see the most futuristic gadgets available, Dmexco is more focused on breaking down the ad-tech space for marketers and publishers, said Chad Stoller, evp and global innovation officer at IPG Mediabrands. "If you've ever looked at a LUMAscape, it's like a trail map for what you would find at Dmexco," he said. "You can go to all the sessions, but you can also just walk the booths and ask questions." Twitter CEO Jack Dorsey is one of this year's biggest keynoters, who will likely pitch marketers on the future of the micro-blogging site (conveniently, Twitter's first much-hyped NFL livestream starts this week, too). Other top keynote speakers include Google ads boss Sridhar Ramaswamy; Carolyn Everson, vp of global marketing solutions at Facebook; Snapchat's chief strategy officer Imran Khan and AOL CEO Tim Armstrong. The 8-year-old conference has grown from 2015's estimated 40,000 attendees and will cover everything from the newest programmatic tactics, the evolving ad agency model and how marketers navigate open source and closed-wall platforms. "How can we better utilize data to reach people on a more personalized level than we currently... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-13 00:00:00 UTC ]
News tagged with: #coming days #fourth time #interesting things #human connection

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Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #fourth time #interesting things #human connection


The paltry price paid for Unruly rattles the consolidating ad tech market

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Now trending in ad tech: 4 things digital marketers should get smart about

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Facebook rolls out high-tech ad registry with a low-tech twist

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‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

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A History of Ad Tech Chapter 4: The Privacy Reckoning

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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

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Germany’s 2022 Market Report: Turnover Down 1.9 Percent

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Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

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