More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World Congress where attendees can either hold or see the most futuristic gadgets available, Dmexco is more focused on breaking down the ad-tech space for marketers and publishers, said Chad Stoller, evp and global innovation officer at IPG Mediabrands. "If you've ever looked at a LUMAscape, it's like a trail map for what you would find at Dmexco," he said. "You can go to all the sessions, but you can also just walk the booths and ask questions." Twitter CEO Jack Dorsey is one of this year's biggest keynoters, who will likely pitch marketers on the future of the micro-blogging site (conveniently, Twitter's first much-hyped NFL livestream starts this week, too). Other top keynote speakers include Google ads boss Sridhar Ramaswamy; Carolyn Everson, vp of global marketing solutions at Facebook; Snapchat's chief strategy officer Imran Khan and AOL CEO Tim Armstrong. The 8-year-old conference has grown from 2015's estimated 40,000 attendees and will cover everything from the newest programmatic tactics, the evolving ad agency model and how marketers navigate open source and closed-wall platforms. "How can we better utilize data to reach people on a more personalized level than we currently... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-13 00:00:00 UTC ]
If you're ready to tear yourself away from a screen for awhile, Kevin Kelly's Cool Tools is your must-read book and DIY muse. It's also the perfect gift for the geek in your life.With the advent of the Internet, the Whole Earth Catalog's curation of all the weird and wonderful things necessary... Continue reading at Fast Company
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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