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Offering beer, wine, or coffee in bookstores is part of an ongoing effort by physical retailers to find new ways to attract consumers to physical bookstores and keep them there. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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#physical retailers
#digital advertising
#facebook introduces