NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Other Publishing stories related to: 'NewFronts Now: Day 2 showcases new generations and shoppable ads '


Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead

First on the calendar is Edinburgh's Scottish Book Trade Conference in February. And in April, London Book Fair's Quantum conference's programming is featuring audiobooks and seld0m-heard voices.  The post Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quantum conference


With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers

"It’s classic Facebook -- it gives with one hand and takes with the other.” The post With no sign of Watch, Facebook mid-roll ads yield slim prospects for UK publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers


Facebook shares tumble after changes to its News Feed that could shrink ad revenue

Facebook shares were down more than 4% early Friday to $180.10 after the social network announced it was making major changes to its signature News Feed. Facebook said it would begin prioritizing posts from users’ friends and families that spark the most interaction over posts from brands and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook shares #making major


Movie Alert: 'Paddington 2'

The U.S. release of Paddington 2 on January 12 arrives with particular poignancy, as Paddington’s creator, Michael Bond, died at age 91 on June 27, 2017—the film’s final day of shooting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #movie alert #michael bond #final day


'DK Days' for booksellers unveiled

Booksellers have been invited to get a taste of what it is like to work at a publishing house by DK. Continue reading at The Bookseller

[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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'Fire and Fury' Sells over 28,000 Copies in Two Days

The most talked about book of the new year sold 28,567 print copies in first two days on sale, according to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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'Shocking' first-hand account of modern-day slavery to Ebury

Ebury Press has acquired a "shocking" true story of modern-day slavery in the UK.  Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebury press #first-hand account #true story


Vice suspends 2 top executives after sexual misconduct report

Vice Media has suspended two top executives after a New York Times report on sexual misconduct at the digital media company. Vice has suspended its president, Andrew Creighton, and chief digital officer, Mike Germano, as it investigates allegations against them, according to a company memo sent... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media #top executives #sexual misconduct


Ad Lib: Skift Founder Rafat Ali on the State of Travel -- and the Media -- in 2018

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age

[ Advertising Age | 2017-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #rafat ali #business side #travel industry #publishing circles #pointed observer #email newsletter


National Poetry Day reveals 'freedom' competition winners

National Poetry Day has revealed the winners of its "freedom" themed children's poetry competition, for which 700 entries were submitted. Continue reading at The Bookseller

[ The Bookseller | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry competition


Publishers Must Pay to 'Volunteer' for Better Ads Standard

Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age

[ Advertising Age | 2017-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #targeted ads #procter gamble #play automatically


Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #top publishers #domain spoofing #big problem


Facebook to stop routing ad revenue via Ireland amid pressure over taxes

Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian

[ The Guardian | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #controversial topic #european union


BMW electric car ad banned over misleading 'clean car' claims

Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian

[ The Guardian | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electric vehicles #electric cars


Ad Age's Magazines of the Year 2017: See All the Winners

When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age

[ Advertising Age | 2017-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public consumption #biggest players #wenner media


Look who’s back! Dennis the Menace wows new generation of mischief-loving children

The Beano, the UK’s longest-running comic, is revitalised by digital spin-offs promoting the joys of youthful rebellionDennis the Menace, synonymous with childhood mischief and rebellion for more than half a century, is undergoing a multimillion-pound makeover as the Beano battles to stay... Continue reading at The Guardian

[ The Guardian | 2017-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children aged #stay relevant


Radio broadcaster Global is using news publishers’ data to target audio ads

"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers


Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat's New $250K Story Ads Are Made for the Redesign

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age

[ Advertising Age | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #black friday #promoted story #cover image #discover channel


Translating Facebook's New Ad Policy Manifesto

Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age

[ Advertising Age | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad principles #mission statement #people connect #meaningful ways