Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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Malala Yousafzai, the Pakistani education activist who survived an assassination attempt by the Taliban in 2012, yesterday spoke to Hachette UK staff at a showcase in London about her new book and advocacy for girls and women's rights. Continue reading at The Bookseller
[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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A new exhibition, funded by Arts Council England and coinciding with London Book Fair's Baltic market focus, will be showcasing diverse, emerging artists from Estonia, Latvia, Lithuania and the UK in April and May. Continue reading at The Bookseller
[ The Bookseller | 2018-03-13 00:00:00 UTC ]
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This spring, publishers with Mother's Day in mind, are offering titles with daughters celebrating the faith, love, and wisdom their mothers taught them and moms encouraging each other in the fray of parenting and married life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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'We want a new library of 100 great books by women' says Hay Festival founder Peter Florence, as Cambridge University Press opens this year's selection of free-to-read International Women's Day content. The post International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
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Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian
[ The Guardian | 2018-03-08 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Among this week's headlines: Sherman Alexie is the latest author to face misconduct allegations; Carla Hayden and Dolly Parton share the stage; and libraries face the opiate crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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World Book Day organisers have said all events for the Biggest Book Show on Earth tour will go ahead despite the snow, although some authors have had to cancel their school appearances. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Award winning children’s author Ali Sparkes reflects on ten years of World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Channel 5’s Milkshake! team is celebrating World Book Day by reading 10 picture books after striking a partnership with BookTrust. Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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