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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today’s viral sports site, offers a good ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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