Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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Putnam lands a novel by a U.K. editor, Princeton UP invests six figures in a book by a pair of high-profile economists, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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This week: the two men who ruled the underworld of old Shanghai, plus a journey through India's new Gilded Age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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Collectively, digital solutions vendors in India are functioning like a major hospital. Most of the time, they are expected to jump in at critical moments to bring urgent solutions to publishing projects, much like emergency medicine personnel handling trauma and unscheduled patients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Beach read mainstay Elin Hilderbrand has the #2 book in the country with ‘The Perfect Couple,’ her first murder mystery. Plus Instagram cartoonist Catana Chetwynd debuts at #10 in the country with ‘Little Moments of Love,' and Carson Daly’s recommendation boosts ‘First, We Make the Beast Beautiful.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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An independent bookshop in Harrogate has experienced a "phenomenal" response to a desperate Twitter plea for sales after only taking £12.34 in a day. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The total number of BookExpo attendees rose 2% in 2018 over 2017, reaching 7,732. The figure includes all retailers, librarians, authors, and other attendees, with the exception of exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-20 00:00:00 UTC ]
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In her entertaining début the former White House stenographer reflects on her time spent working for the 44th president and extols the virtues of a ‘yes, we can’ approach. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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President Obama during a news conference in 2012. The former president has shared his recent reading list. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-18 00:00:00 UTC ]
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Attending Palomar Fire Academy’s graduation ceremonies on May 31, 3-year-old Evie Iverson looked at the other families in the audience — and noticed how her family looked different. “I don’t have a daddy,” Evie told her mother. Ashley Iverson’s response was immediate: “You have a daddy,” the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-17 00:00:00 UTC ]
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Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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The Authors Guild has announced an ambitious plan to open at least 14 regional chapters across the U.S. this year that will host variety of programs serving members in their local writing communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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