Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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The fifth annual Independent Bookstore Day takes place on Saturday, April 27, with 580 stores participating, up from 507 last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-22 00:00:00 UTC ]
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In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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#open web
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Ben Simmons got an earful from the Philly crowd. With the same 76ers fans Simmons put on blast for booing in the playoff opener now going wild in Game 2, Simmons cupped a hand to his right ear just like Allen Iverson's signature move to spur the cheers even louder. And he did it with Iverson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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After Donald Trump was elected president, Ben H. Winters put aside the novel he was writing in favor of a new project. The result was “Golden State,” set in a society where every interaction is recorded and lying is severely punished. Trump’s election was also the catalyst for some key essays in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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The "boomerang" nature of time was discussed at the Vintage for Change evening, along with teen revolution and the sensibilities of sexbots, as Jeanette Winterson and six other authors considered the “turbulent times” of present day. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#underprivileged neighborhoods
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Kalimat Foundation has donated 2,000 Arabic-language children's and young adult books to 11 Italian libraries for Arab immigrant and refugee children. The post Kalimat Foundation Donates 2,000 Books to Italian Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-09 00:00:00 UTC ]
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Rabbi Tirzah Firestone, a psychotherapist, explores how Jews, and others, can use the inherited memories of horrors to heal themselves and the world in ‘Wounds Into Wisdom.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-08 00:00:00 UTC ]
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Springer Nature has published its first machine-generated title, a chemistry book offering an overview of the latest research in the rapidly growing field of lithium-ion batteries. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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#ad targeting
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As independent bookstores continue to deepen their ties with romance readers, a group of enthusiast booksellers has announced the first Bookstore Romance Day to be held on August 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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As independent bookstores continue to deepen their ties with romance readers, a group of enthusiast booksellers has announced the first Bookstore Romance Day to be held on August 17, 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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The Los Angeles school district has focused in recent years on boosting high-school graduation rates and sending more students to college. This month, it has taken a big step by having all juniors take the Scholastic Aptitude Test on a school day, for free. It’s not lost on district officials... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-30 00:00:00 UTC ]
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#big step