Page 1 of 2 pages
The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at 'Digiday'
[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with:
#ad platforms
#playing field
#samba tv
#nielsen
Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at 'Engadget'
[ Engadget | 2022-10-30 14:30:31 UTC ]
More news stories like this | News stories tagged with:
#artificial intelligence
#southern california
#playing field
Using “genotypic scores” could level the playing field in schools, Kathryn Paige Harden argues. Continue reading at 'The Washington Post'
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
The Institute for Local Self-Reliance hosted a seminar on the topic of "Reining in Monopoly Power," where Congressman David Cicilline (D-RI) and others vowed to level the playing field for small businesses competing against Amazon and other dominant tech companies. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight amazon
#playing field
Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at 'Digiday'
[ Digiday | 2020-07-07 02:05:37 UTC ]
More news stories like this | News stories tagged with:
#playing field
#existing content
#digital publisher
A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#bad business
Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
More news stories like this | News stories tagged with:
#playing field
#booksellers association
#meryl halls
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ve failed
#southern california
#report adds
#playing field
#large part
News that the government may bring in an ‘Amazon tax’ to help “rebalance the playing field” between physical and online retailers has been welcomed by booksellers. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#act quickly
#amazon tax
#playing field
#online retailers
Spiritual memoirs by celebrities from music to media to sports offer insights to their faith lives off camera, stage, pulpit or playing field. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#martellus bennett
#creative agency
Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pressure mounts
#direct knowledge
#coming months
#playing field
#ad inventory
From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year. From leading with grit to practicing deep work, these page turners introduced us to some new ideas this year.Whether you wanted new ways to think about your... Continue reading at 'Fast Company'
[ Fast Company | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business books
#playing field
Header bidding is the latest buzzword on everyone’s lips. Once a simple hack to help publishers monetize, it’s evolved into a full fledged industry practice that’s helping to level the playing field between publisher and advertiser and stop publishers from careening down the RTB waterfall. But... Continue reading at 'Digiday'
[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#publishers monetize
#playing field
#smooth sailing
#pay attention
#sponsor content
Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent publishers
#international market
#playing field
Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at 'The Guardian'
[ The Guardian | 2016-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles published
#playing field
#andrea wulf
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at 'Digiday'
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#playing field
#publisher clients
Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stay independent
#playing field
#companies including
#ad agencies
#magazine publisher
#music labels
Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field