Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Publishers and retailers will celebrate International Women’s Day with a series of events including readings, new collections and a feminist library. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Downing Street has welcomed 30 schoolchildren to share a story to celebrate today’s (7th March) World Book Day, whilst astronaut Tim Peake is marking the day with a video encouraging children to read. The children visiting 10 Down Street spent the morning reading and drawing along with authors... Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Indie publisher Short Books will publish Life Without Diabetes by Newcastle Diet creator Professor Roy Taylor. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Bob Geldof, Graham Norton, Emily Eavis and Nadiya Hussain were among the guests at a packed Hachette showcase event on Monday. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Elsevier saw 2% underlying revenue growth in 2018, according to the latest annual financial results filed by parent company RELX, to a total of £2,538m. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Your chance to win a 12-month NEON subscription, The Cuckoo's Calling book and Vera Stanhope book series. Continue reading at Stuff
[ Stuff | 2019-02-21 00:00:00 UTC ]
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Roger Blake, the executive director of the California Interscholastic Federation, is criticizing schools for going overboard on ceremonies celebrating athletes signing letters of intent in an opinion piece entitled, “The Arms Race of High School Sports.” He said that for a century,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-21 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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National Poetry Day has two new sponsors after book trade wholesaler Gardners and sister company Browns Books for Students pledged their support. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Two children’s books published in Welsh are being sold for just £1 to mark this year’s World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Author Cressida Cowell is backing Book Aid International calls for schools to share a story and change a life on World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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