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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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#told adweek
#ad exchanges
#inventory suppliers
#employ click-
#valueless nuisance
#overworked 24-year-
#media planner
#adirty secret
#drug dealers
#people taking
Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#told adweek
#ad exchanges
#inventory suppliers
#employ click-
#valueless nuisance
#overworked 24-year-
#media planner
#adirty secret
#drug dealers
#people taking