The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods' Christmas spot--will soon be the star of a children's book called "There's... Continue reading at 'AdWeek'
[ AdWeek | 2019-03-05 00:00:00 UTC ]