Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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#included creatives
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#brian collins
#paola antonelli
#senior curator
#founding director
#shankar vedantam
#radio show
#todd waterbury
#joy buolamwini
"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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#visual storytelling
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Publisher David Fickling and authors including Jenny Downham and Chris Wormell presented some of David Fickling Books’ upcoming titles at a showcase in London. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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#upcoming titles
A total of 580 bookstores participated in the fifth annual Independent Bookstore Day, hosting special events, author readings and parties. Here are some photos from the day from our PW team and other contributors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
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#author readings
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With a record number of stores participating, independent booksellers held a wide range of events to attract customers to April 27's Independent Bookstore Day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-28 04:00:00 UTC ]
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#record number
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The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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#world cup
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At a New York City Meals on Wheels location, volunteers delivered food to those in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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Almost 200 people attended the first official Conduit event, as host Deborah Frances-White spoke of how soon the industry’s top jobs will “routinely” be taken by women as this generation smashes the glass ceiling. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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#top jobs
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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#ve failed
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The Reading Agency is challenging people to ditch their phones and rebuild their reading habits to mark World Book Night. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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#day challenge
#reading agency
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The fifth annual Independent Bookstore Day takes place on Saturday, April 27, with 580 stores participating, up from 507 last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-22 00:00:00 UTC ]
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On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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In this year's promotion for World Book Day, Amazon Crossing is giving away titles from Spanish, Dutch, German, Hebrew, Swedish, Japanese, and Norwegian. The post Amazon Crossing Rolls Out Its 2019 World Book Day Translation Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-20 00:00:00 UTC ]
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Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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#open web
#ad tech
#walled gardens
Ben Simmons got an earful from the Philly crowd. With the same 76ers fans Simmons put on blast for booing in the playoff opener now going wild in Game 2, Simmons cupped a hand to his right ear just like Allen Iverson's signature move to spur the cheers even louder. And he did it with Iverson... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-16 00:00:00 UTC ]
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#ben simmons
#playoff opener
#allen iverson
After Donald Trump was elected president, Ben H. Winters put aside the novel he was writing in favor of a new project. The result was “Golden State,” set in a society where every interaction is recorded and lying is severely punished. Trump’s election was also the catalyst for some key essays in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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#times festival
#elected president
#golden state
Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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#library book
#times festival
#central library
The "boomerang" nature of time was discussed at the Vintage for Change evening, along with teen revolution and the sensibilities of sexbots, as Jeanette Winterson and six other authors considered the “turbulent times” of present day. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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#underprivileged neighborhoods
#cash cow