Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day

"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the sometimes relentless flow of headlines can become dizzying—Just and his team decided to do a little bit more to cut through the noise: an issue comprised almost entirely of magazine covers (24 of them, to be exact), each highlighting a different WaPo story on the various ways in which climate change is hurting the planet. "People now consume so much journalism on a daily basis, and I think part of the job of a magazine is to surprise people and grab their attention by creating journalism that's unexpected," Just tells Folio:. It's not the first time Just and his team have experimented with unconventional means of engaging their readers. An "alternative storytelling" issue last September featured an original song by Ben Folds, a three-act play and a board game starring Betsy DeVos, among other things. Just says that producing an "all-cover issue" was a continuation of that same idea. "I think there are a bunch of ways a cover can grab readers’ attention," says Just. "Sometimes, it can also work to provoke people. But of course you want to provoke people in a way that’s going to cause them to want to learn more—not to simply throw the magazine aside in disgust. And a cover has got to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
News tagged with: #visual storytelling #driving traffic

Other Publishing stories related to: 'Why The Washington Post Magazine Created an “All-Cover” Issue for Earth Day'


Magazine Covers Sell Your Brand, Not Your Issues

As newsstand sales decline, cover design is now more about catching eyes online than on the street. The post Magazine Covers Sell Your Brand, Not Your Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover design #issues appeared


Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing

Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. The post Study: Top publishers like The New York Times and The Washington Post lose $3.5 million a day to domain spoofing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big problem #domain spoofing #top publishers #post study


Miranda Lambert Covers Cosmopolitan Magazine’s ‘First-Ever Country Issue’

Can a guy singing "Satisfy Me" fit into the editorial purview of Cosmopolitan magazine, a publication that typically highlights the opposite end of the male-female sexual flow? In the case of the August 2017 edition, which the Hearst magazine is heralding as its "First-Ever Country Issue," the... Continue reading at AdWeek

[ AdWeek | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazine #opposite end #cosmopolitan magazine


The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fluctuate based #digital publishing #big focus


Post Hill Press Creates Jewish Imprint

Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Jeff Bezos’s thoughts on Big Business, outer space and The Washington Post

An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post

[ The Washington Post | 2020-11-20 13:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology #amazon founder #outer space #big business #jeff bezos


Barnes & Noble apologizes for ‘serious network issue’ after days-long Nook disruptions

Customers have reported days of disruption to the Nook e-reader service, as well as other systems that the company said have since been restored. After users reported issues with Nook e-reader book access for days, with Barnes & Noble saying Monday that a “system failure” was interrupting... Continue reading at Fast Company

[ Fast Company | 2020-10-14 17:46:15 UTC ]
More news stories like this | News stories tagged with: #barnes #bookstore chain #barnes noble #network issue


Inside the Washington Post newsroom: History-making moments and good gossip

Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post

[ The Washington Post | 2020-09-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #behind-the-scenes account


Face Up: The Best Magazine Covers From the Worst Year

What can you say about this year that hasn't already been said? Not much. So instead of dwelling on the pain this industry, as well as this country is facing, we want to focus on some of the best cover design work of the year so far. We reached out to our community of magazine creatives and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-30 14:45:33 UTC ]
More news stories like this | News stories tagged with: #content director #public officials #bad things #david haskell


Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with: #digital media #strategic initiatives #knight chair


Bryan honoured by Washington Post

The Laurence Stern Fellowship, a long-standing programme of the Washington Post, giving young British journalists experience of working in its newsroom each summer, is being renamed in honour of agent Felicity Bryan as the Stern-Bryan Fellowship. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 02:32:04 UTC ]
More news stories like this | News stories tagged with:


There’s no shortage of novels about what happens when the Earth stops spinning. ‘The Last Day’ may set a new standard.

Author Andrew Hunter Murray has thoroughly thought through the ramifications of his conceit. Continue reading at The Washington Post

[ The Washington Post | 2020-02-10 20:30:06 UTC ]
More news stories like this |


Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
More news stories like this | News stories tagged with: #print media #hearst #advertiser interest #licensing agreement #chip gaines #growing list #single-copy sales


Face Up: Industry Pros Pick Their Favorite Magazine Covers of 2019

While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
More news stories like this | News stories tagged with: #barnes #bloomberg businessweek #single-copy sales #facebook founder


Washington Post paperback bestsellers

A collection of Greta Thunberg’s speeches and the Pulitzer winner for fiction are among the top picks. Continue reading at The Washington Post

[ The Washington Post | 2019-12-04 13:19:59 UTC ]
More news stories like this | News stories tagged with: #paperback #top picks #pulitzer winner #greta thunberg


Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
More news stories like this | News stories tagged with:


Carlos Lozada of The Washington Post and David Remnick of The New Yorker Join Pulitzer Board

Carlos Lozada, an associate editor and book critic for The Washington Post, and David Remnick, editor of The New Yorker, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-07 22:53:39 UTC ]
More news stories like this | News stories tagged with: #book critic #david remnick #carlos lozada #associate editor


Bloomsbury to publish Washington Post's Leonnig and Rucker's take on Trump

Bloomsbury will publish a book by Pulitzer Prize-winning Washington Post journalists Carol Leonnig and Philip Rucker on Donald Trump's reinvention of the presidency. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 01:53:56 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #philip rucker


How Magazines Can Avoid Disaster by Coming Back to Earth

[caption id="attachment_171791" align="alignright" width="300"] The Apollo 13 crew onboard the USS Iwo Jima after splashdown in the South Pacific Ocean.[/caption] You will be familiar, I suppose, with Apollo 13—if not the phenomenal movie, perhaps the unfortunate outer-space incident that... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-01 15:35:11 UTC ]
More news stories like this | News stories tagged with: #spend time #current state #higher education #media company