Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But unlike other online publishers and digital media companies focusing on new programming, Target, which took the stage Thursday, instead explained the evolution of its Target Media Network and served up a rotating cast of speakers from brands like Chobani and MoMA. The new media offering is called Roundel, a name derived from Target’s iconic—and undeniably round—bullseye logo. The division is a rebranding of the network the retailer first debuted in 2016. By using its own first-party customer data, Target says it can offer advertisers—including brands it does not sell on its own shelves—a compelling proposition for reaching new customers. Roundel is “more than just buying ads on Target.com,” says Kristi Argyilan, who was recently promoted to president of Roundel, adding that the company is already seeing “enormous interest” from brands. She said the network will help advertisers “market to a real group of consumers.” The business includes ad inventory on display, social, audio and linear TV. Rather than use Nielsen ratings when assessing TV inventory, Argyilan says Roundel will use its customer data to determine which programming might be right for an advertiser. So far, Target... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
Fei-Fei Li, author of "The Worlds I See," and Joy Buolamwini, author of "Unmasking AI," join the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-14 20:40:08 UTC ]
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Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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Children’s book podcast and radio show "Down the Rabbit Hole" is starting 2021 with a new presenting and production team, including author Sam Sedgman, Scholastic's Hannah Love, Little Tiger's Charlie Morris and The Bookseller's Caroline Carpenter. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 02:08:20 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
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Radio star Jay-Jay Harvey has cancelled the next two weeks of her book tour after walking out on her show live on air. Continue reading at Stuff
[ Stuff | 2016-10-27 00:00:00 UTC ]
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The founders of Down the Rabbit Hole, the radio show about children’s books, are launching a new website and podcast to mark its Autumn 2016 season. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Granta Books has acquired a further volume of memoir by former Costa Biography Award winning-author Diana Athill. Editorial director Bella Lacey acquired world rights to the book, titled Alive, Alive Oh! And Other Things That Matter, from Rebecca Carter at Janklow and Nesbit. Athill was a... Continue reading at The Bookseller
[ The Bookseller | 2015-04-15 00:00:00 UTC ]
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Canongate has signed a title on films by Mark Kermode and Simon Mayo, the duo behind "Kermode and Mayo's Film Review" radio show. Running since 2001, the BBC Radio 5 Live programme attracts 2m downloads every month. The book, titled The Movie Doctors, brings their film knowledge and sense of... Continue reading at The Bookseller
[ The Bookseller | 2015-04-11 00:00:00 UTC ]
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The MoMA Curator of Architecture and Design reveals favorite books and video games and thoughts on skeuomorphism and the future of design.Yesterday, Paola Antonelli, senior curator of architecture and design at New York City's Museum of Modern Art, let the masses pick her brain in a Reddit AMA .... Continue reading at Fast Company
[ Fast Company | 2015-03-05 00:00:00 UTC ]
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