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Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #news release #report adds