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Ad vets to create universal ID and loyalty reward program to woo consumers

A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Do celebrity book blurbs 'blackmail' readers?

Man Booker prize judge Colin Thubron has complained this week that star endorsements bully readers into admiring books, but it’s long been standard practiceSetting cats among pigeons has long been an unofficial part of the contract for judges of the Booker prize. Remember Chris Mullin’s... Continue reading at 'The Guardian'