Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's selection of magazines aimed at girls like her daughter, who was five-years-old at the time. "It was 'Frozen' and 'My Little Pony,' and all of these teeny bopper magazines with stories about having good manners and pretty hair and navigating friend drama," Bried tells Folio:. "It kind of simmered with me. I felt there was so much more that we could offer girls; there’s such a bigger, brighter vision of the world with so much more possibility, and no one was showing them that." As the days and weeks wore on, that moment in the newsstand aisle—and the idea that all girls, including Bried's own two daughters, deserved to be shown a world in which they could grow up to be not a princess or a pop star, but a scientist or a senator—simply wouldn't leave her mind. "I kept turning it over and over until I realized that I shouldn’t just wait for somebody else to do it," Bried says. "If you want to see something change, change it yourself. Having spent my entire career as a magazine editor, I thought, who better than me?" Aimed at girls aged 5–12 and attracting contributors like Ruth Bader Ginsburg, Jane Goodall and Ellen DeGeneres—and most recently honored as the first-ever children's title... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
News tagged with: #underprivileged neighborhoods #cash cow

Other Publishing stories related to: 'Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger'


Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #underprivileged neighborhoods #cash cow


Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Printing fake news, this editor helped push America into World War I

Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post

[ The Washington Post | 2022-05-20 12:00:53 UTC ]
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‘My Sweet Girl’ pushes the boundaries of what a thriller can do

Novelist Amanda Jayatissa ratchets up the tension — and the conversation about social injustices. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Larry Flynt, controversial porn publisher who pushed limits of free speech, dead at 78

Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC

[ CBC | 2021-02-11 02:25:53 UTC ]
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Climate activists accused of ‘attacking free press’ by blockading print works

Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian

[ The Guardian | 2020-09-05 17:00:00 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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American Girl is in free fall

Can the iconic brand rediscover what made it a cultural phenomenon and financial success in the 1990s? In 1990, when I was in first grade, a children’s book author named Valerie Tripp visited my school. She was there to talk about a new series she had written for a four-year-old startup... Continue reading at Fast Company

[ Fast Company | 2019-12-17 07:00:46 UTC ]
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The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Rough Guides to offer free ebook with printed copies

Rough Guides is offering readers a free ebook version when they buy printed travel guides, as the company tries to grow its digital business. Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

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[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Facebook purged over 800 accounts and pages pushing political messages for profit

Facebook said Thursday that it has purged more than 800 U.S publishers and accounts for flooding users with politically oriented content that violated the company's spam policies, a move that could reignite accusations of political censorship. The accounts and pages, with names like Reasonable... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-12 00:00:00 UTC ]
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