NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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The Next Generation of Booksellers? (shelftalker)

Booksellers’ kids talk about the ups and downs of hours spent at the bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-16 12:00:13 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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International Literature Showcase: LGBTQI+ writers

The International Literature Showcase is a partnership between the National Centre for Writing and British Council. It aims to showcase amazing writers based in the UK to programmers, publishers and teachers of literature in English around the world. To do so, we have invited six leading writers... Continue reading at British Council global

[ British Council global | 2019-08-10 10:05:02 UTC ]
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Penguin Ventures chooses ‘Peter Rabbit 2’ licensing partners

PRH business Penguin Ventures has, in collaboration with Sony Pictures Consumer Products, announced the lead UK licensing partners for upcoming film "Peter Rabbit 2". Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 21:31:55 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Book Riot’s Deals of the Day for August 7th, 2019

Sponsored by Ruby Lang’s Playing House. Available now wherever eBooks are sold. These deals were active as of this writing, but ... Continue reading at Book Riot

[ Book Riot | 2019-08-07 15:35:07 UTC ]
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The most influential American author of her generation, Toni Morrison's writing was radically ambiguous

In her creative and critical work, Toni Morrison sought to remap the contours of American literature and culture. Continue reading at The Conversation

[ The Conversation | 2019-08-07 06:00:28 UTC ]
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A Day in the Life of Chris Ware's 'Rusty Brown'

The first volume of Ware’s latest graphic novel chronicles life’s biggest themes and smallest moments over the course of a single day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Sharlene Teo to deliver National Creative Writing Industry Day keynote

The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller

[ The Bookseller | 2019-08-01 16:03:30 UTC ]
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Book Riot’s Deals of the Day for July 31st, 2019

Sponsored by The Line Between by New York Times bestselling author Tosca Lee—just $1.99 for a limited time. These deals ... Continue reading at Book Riot

[ Book Riot | 2019-07-31 13:27:01 UTC ]
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HQ snaps up 'modern-day Cinderella tale' from Sophia Money-Coutts

HarperCollins will publish two new titles by journalist and author Sophia Money-Coutts. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 08:09:25 UTC ]
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PRH Added £25 Million to Pearson's First Half Earnings

As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
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2 Sunwing Airlines workers among 11 charged in drug ring 'centred at' Toronto's Pearson airport

Two Sunwing employees accused of importing cocaine through Toronto's Pearson airport are among 11 people facing dozens of drug-trafficking charges after an undercover operation led by Kitchener RCMP and involving law enforcement in southern... Continue reading at CBC

[ CBC | 2019-07-26 14:59:35 UTC ]
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Movie ad seller National CineMedia launching high-end theater network LuxeNet

In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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What publishers need to know about ad refresh

Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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David Higham Associates launches third open day under-represented authors

David Higham Associates has announced it will host its third open day for under-represented writers in January 2020. Continue reading at The Bookseller

[ The Bookseller | 2019-07-22 10:29:08 UTC ]
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