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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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#branded content
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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at 'Digiday'
[ Digiday | 2016-05-24 00:00:00 UTC ]
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#content studio
#video content
#derek jeter
#social platforms
#broader strategy
#grow audience