#broader strategy

Publishing news tagged with #broader strategy

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Why Vox Media Is Selling Its Podcasts as Multichannel Franchises

The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio. "As video has become a... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-11 13:47:00 UTC ]
More news stories like this | News stories tagged with: #digital media #broader strategy #vox media #bigger part

Instagram has a new ad format for branded content

Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche followings #broader strategy #branded content

The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at 'Digiday'