Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget
[ Engadget | 2018-08-16 00:00:00 UTC ]
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More than 2 million votes have been cast in the search to find America's Most Loved Novel, a fan competition organized as part of PBS' documentary series, 'The Great American Read.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-14 00:00:00 UTC ]
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#documentary series
A bookshop was left stranded after HSBC closed its bank account for 12 days as part of a crackdown on financial crime. Continue reading at The Bookseller
[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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Works by established poets Andrew Motion, Carol Ann Duffy and Lemn Sissay will be recommended for this year’s National Poetry Day alongside insta-poet Charly Cox and children’s poets Rachel Rooney and Joseph Coelho. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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#mobile app
Penguin Random House Children’s and The Roald Dahl Story Company are planning a series of events based on James and the Giant Peach for this year’s Roald Dahl Day. Continue reading at The Bookseller
[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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#display ad
Man Booker Prize-shortlisted novelist and York bookseller Fiona Mozley is in the running for the Polari First Book Prize 2018, competing with authors including 23-year-old transgender YouTuber Alex Bertie and historical writer Sarah Day. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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English PEN is collaborating with BBC Proms on a new outreach project, Brave New Voices. Continue reading at The Bookseller
[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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#english pen
Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Cornerstone m.d. Susan Sandon paid tribute to the division’s “tremendous first half” as its summer showcase featured guests such as Michael Palin, Sebastian Faulks and astronaut Tim Peake. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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With the popularity of the Instant Pot showing no signs of slowing down, publishers are spinning off into specialized cookbooks devoted to the gadget to keep on top of the ever-growing trend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-18 00:00:00 UTC ]
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"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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#oral history
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Marlon James, Bernardine Evaristo, Jonathan Coe and Nina Stibbe last night headlined Penguin General’s Spring 2019 showcase on the Strand. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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The number of events held for this year’s National Writing Day increased 83% compared to 2017, according to the organisers. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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With unit sales of print books rising 4% in the adult nonfiction segment—the industry’s largest major category—total unit sales for the first half of 2018 increased 2% over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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