Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions in five separate publications. Tied for the highest recall rate–90 percent of survey respondents–Chevrolet Parts & Service, with a single-page ad in the March issue of Super Chevy and a spread for Ford’s iconic Mustang model in the March edition of fellow Motor Trend Group title Automobile magazine. Nitto cruised into the third spot with its spread in the March issue of Four Wheeler, scoring 88 percent recall among readers surveyed by asserting that ruggedness is in the DNA of the company’s Ridge Grappler off-road truck tires. Chevy’s same “Customize your build from head to block” ad popped up again in Hot Rod, with an ad recall score of 87. One car length later, Nitto’s DNA ad in the March issue of 4 Wheel & Off Road scored an 86. Rounding out the most-recalled ads in March was an ad for Weathertech accessories, also in Automobile magazine, promising “extreme performance” from its products. The ad was recalled by 85 percent of survey respondents. Along with data on the top ads that consumers noted, or recalled having read, GfK MRI also provided the audience for these magazine issues from its Issue Specific study. IS metrics show how magazines perform with regard to their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
News tagged with:
#readers surveyed
#metrics show
#magazines perform
#american consumer
#recent waves
Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent waves
#american consumer
#magazines perform
#metrics show
#readers surveyed
Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
More news stories like this |
The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#small businesses
#header bidding
#ad business
#higher quality
Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
#post readers
Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook released
Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long battle
#latest salvo
#fake news
Gawker Media CEO Nick Denton told Recode that the publisher, which used to view Facebook warily, is now "going all in" on Facebook Instant Articles. He's now come around to the idea that Facebook can simply provide a better user experience and even monetize better than the options publishers... Continue reading at Digiday
[ Digiday | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech world
#user experience
#ad tech
#nick denton
If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brands aren
#consumer engagement
#web pages
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tablet editions
#research company
#print editions
#print magazines
BtoB Magazine is shutting down its print product and will become part of sister publication, Advertising Age, by January 1, in a move that likely reflects sustained pressure on print advertising in the med Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print advertising
#advertising age
#sister publication
#print product
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#active users
#neo@ogilvy
#david rittenhouse
#high-water mark
There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#universal mccann
#david cohen
#rising stars
#betting big
The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fighting back
#french publishers
Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#data shot
Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad technology
#find ways
#growing number
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool called D/Cipher. The media company, which houses a portfolio of... Continue reading at AdWeek
[ AdWeek | 2024-08-06 21:07:20 UTC ]
More news stories like this | News stories tagged with:
#digital media
#12% increase
#southern living
#media company
#largely due
#dotdash meredith
Cher is splitting her upcoming memoir into two parts because she has a life 'too immense for only one book,' publisher Dey Street Books says. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-07-24 16:24:27 UTC ]
More news stories like this | News stories tagged with:
#memoir
#upcoming memoir
Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with:
#nielsen
#nielsen finds
In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
#programmatic ads
#digiday+ research
In “One Damn Thing After Another,” the former attorney general suggests that Republicans move past Donald Trump and his “madcap rhetoric,” but saves his harshest words for the former president’s critics. Continue reading at The New York Times
[ The New York Times | 2022-02-27 19:50:52 UTC ]
More news stories like this | News stories tagged with:
#memoir
#damn thing