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Like in previous months, the top performing print magazine issues of April featured a mix of both escapism and depictions of dire crises, according to the most recent data from GfK MRI's Issue Specific Study, which measures how well individual issues perform against a magazine's 12-month... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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#readers surveyed
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#american consumer
#recent waves