Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]

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Antstream will be the iPhone’s first official game streaming app

Months after Apple opened the App Store to game-streaming apps, the iPhone is about to get its first one. Retro gaming platform Antstream will arrive on iOS on June 27. Cult of Mac first reported on the news. Antstream Arcade offers over 1,300 retro games from old-school platforms like Atari... Continue reading at Engadget

[ Engadget | 2024-06-21 20:46:18 UTC ]
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News Corp gasses up ‘green’ fossil fuels in a series on future energy – but does it pass the sniff test? | Temperature Check

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Microsoft appeals for a new US agency to regulate AI

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Publishers Association welcomes post-Brexit trade agreement

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[ The Bookseller | 2020-12-24 16:58:27 UTC ]
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Dead air in Iowa

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[ Columbia Journalism Review | 2020-02-04 13:11:10 UTC ]
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Bertrams c.e.o. calls on Boris Johnson to 'be clear on Brexit'

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[ The Bookseller | 2019-12-19 04:05:49 UTC ]
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I was proud my literature award. Then came the talk of ‘box-ticking’ | Chitra Ramaswamy

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[ The Guardian | 2019-10-11 15:37:44 UTC ]
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Tariffs on E.U. Goods to Include Books

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[ Publishers Weekly | 2019-10-03 04:00:00 UTC ]
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EU copyright law passes final hurdle

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[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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European Union Copyright Directive Gets Final Green Light

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[ Publishing Perspectives | 2019-04-15 00:00:00 UTC ]
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Creative Industries Federation calls for second Brexit referendum

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[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Europeans Approve Flexible VAT for E-books

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[ Publishers Weekly | 2018-10-02 00:00:00 UTC ]
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[ The Bookseller | 2018-09-21 00:00:00 UTC ]
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Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this


Publishing trade groups criticize Google over GDPR policy

Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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Political class has 'sold out' on Brexit, Clarke tells publishers

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[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Ahead of GDPR laws, Facebook publishes privacy principles and promises to educate users

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[ Betanews | 2018-01-29 00:00:00 UTC ]
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The UK’s Publishers Association Launches Data Protection Toolkit for Europe’s Regulations

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[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Facebook to stop routing ad revenue via Ireland amid pressure over taxes

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[ The Guardian | 2017-12-12 00:00:00 UTC ]
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Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers

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[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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