Tuesday Wake-Up Call: AT&T's ad-tech ambitions. Plus, CBD brands explode

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-26 00:00:00 UTC ]
News tagged with: #european union #brands aren

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Uber CMO departs and brands storm Cannes: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age

[ Advertising Age | 2019-06-10 10:26:30 UTC ]
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Justin Bieber’s deodorant deal, and Apple’s Cannes Lions honor: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age

[ Advertising Age | 2019-05-21 10:01:00 UTC ]
More news stories like this | News stories tagged with: #betc paris #young couple #good thing #forwarded email

Europe backs new laws that clamp down on Facebook, Google, Big Tech: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age

[ Advertising Age | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital news #audio version #alexa device #alexa app #copyright rules #pay publishers #news snippets #reuters reports

TrustX, P&G and the ANA move to reduce so-called 'ad-tech tax'

TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age

[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio version #alexa device #alexa app #magazine business

Tuesday Wake-Up Call: BuzzFeed News asks for donations, and the NFL hires a new chief marketer

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age

[ Advertising Age | 2018-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #banner ad #journal notes #news organization #harvard university #news outlets

Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age

[ Advertising Age | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #news release #report adds

Tuesday Wake-Up Call: Tronc might drop its totally awkward name. Plus, a Cannes Lions update

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest... Continue reading at Advertising Age

[ Advertising Age | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news #month ago

Tuesday Wake-Up Call: Vogue insists Anna Wintour isn't on her way out. Plus, Grindr's under fire

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age

[ Advertising Age | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #artistic director #print editions

Your Tuesday Wake-Up Call: Amazon Feels the Love. And Facebook Just Gave Publishers the Jitters

$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age

[ Advertising Age | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #present danger #opinion piece

Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age

[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily news #good morning #daily roundup #digital-related news #cover price

Ad Age Wake-Up Call: Disney Dumps Netflix and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age

[ Advertising Age | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lose access #pixar films #direct relationships #content makers

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

[ CBC | 2019-06-10 08:00:00 UTC ]
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This Mobile Ad Blocker Wants to Charge Brands to Show Their Ads

For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek

[ AdWeek | 2016-07-14 00:00:00 UTC ]
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This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
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The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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