Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its acquisition of Time Warner by making a deal to buy AppNexus, an ad tech platform. As George Slefo writes in Ad Age, "The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook" by giving advertisers an alternative major destination for their spending. AppNexus offers publishers software to automate ad sales in formats like display, audio and over-the-top video. The experts Slefo talked to say AppNexus will provide the newly expanded AT&T the ad-tech "plumbing" it needs to sell its expanding portfolio of inventory. But AT&T still has other hurdles, like how to tie together consumer data across mobile, TV and other devices as it capitalizes on Time Warner's content. Mike Baker, CEO at ad tech company DataXu, told Slefo: "While AppNexus would bring them all the ad tech plumbing they need, this kind of next-generation analytics would still be a missing piece."'A real bike for real Americans'Harley-Davidson, a Wisconsin-based brand heavily steeped in Americana, has been caught up in a trade dispute between the Trump administration and the European Union. And as a result, it's shifting some production abroad. (It... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
'The European Union is a hard act to sell,' at times, says the Federation of European Publishers' Anne Bergman-Tahon on European publishers' view of Brexit. The post Brexit Viewpoint: Anne Bergman-Tahon, Federation of European Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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The advantage UK publishing companies have in terms of exclusive rights in the European market will be over when the country leaves the European Union, according to Simon & Schuster president and chief executive officer Carolyn Reidy. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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The European Union's cultural funding programme Creative Europe has helped to finance around €2.6m (£2.3m) worth of writing or publishing projects in the UK since it was established in 2014, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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The Commission ruled last week that booksellers must now fulfill orders from customers anywhere in the European Union. Some fear the shift will force small and medium-sized booksellers out of the ebook business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
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London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian
[ The Guardian | 2017-03-18 00:00:00 UTC ]
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Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World
[ PC World | 2017-03-07 00:00:00 UTC ]
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The Court of Justice of the European Union has ruled that lending of ebooks and physical books should be treated the same. Publishers immediately objected to the decision, fearing unrestricted ebook lending would cut into revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Departure from the European Union will mean government has a policy choice to make for the future direction of copyright, says William Bowes. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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The central organization representing publishers in the U.K. has called on the government to keep barriers to trade "to an absolute minimum" and to publish a clear plan to minimize business uncertainty as it negotiates to leave the European Union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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Enders Analysis has downgraded its forecasts for the audiovisual sector following the referendum result that will likely see the United Kingdom exit the European Union. The analysts said the result offered “no clear benefits to the audiovisual sector” while a climate of uncertainty promised to... Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
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The UK division of a German publisher is pushing ahead with plans to expand its children’s book business, despite the economic uncertainty caused by the UK’s decision last week to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-04 00:00:00 UTC ]
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In June 1975, ahead of the previous European Union referendum on whether the United Kingdom should remain in the European Economic Community, publisher George Weidenfeld argued that the “close connections between British and European publishers and retail organisations” would be “valuable to the... Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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In the wake of Britain’s decision to leave the European Union, author Kazuo Ishiguro has called for a second referendum to “define the mandate that comes out of last week’s unfocused result”, while arguing that the country “cannot afford to be ruled by anger or self-righteousness”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Industry leaders are urging a calm approach as the book trade faces a sudden and prolongued period of economic uncertainty following last week’s decision to leave the European Union. But some also expressed anger at the outcome of the referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Literary and talent agent Diane Banks contemplates the next steps for the publishing industry following the UK's vote to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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On a wrenching day, we learned that UK voted to leave the European Union. Despite Brexit, the book publishing industry remains internationally engaged. The post International Publishing and the UK’s Vote for Brexit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-25 00:00:00 UTC ]
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Atonement author Ian McEwan has warned a vote to leave the European Union would set into motion "a dangerous unravelling" and urged the UK to "remain and reform". Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Britain will vote this week on whether to remain in or leave the European Union, but what does the book trade think? Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Penguin Random House chair Gail Rebuck has said that she and other UK bosses for parent company Bertelsmann are "unanimous" in wanting to stay inside the European Union, because leaving "it is too big a risk to take". Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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