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Like most big tech companies, Amazon collects large amounts of data on its users, in part of the purpose of targeting ads and training its Alexa voice models. Look in the right places, though, and much of this data collection can be minimized or prevented, and you can even opt out of... Continue reading at 'PC World'
[ PC World | 2023-03-22 10:45:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at 'Fast Company'
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at 'PC World'
[ PC World | 2015-03-31 00:00:00 UTC ]
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