Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-16 00:00:00 UTC ]

Other news stories related to: "Why You Should (Kind of) Care About the NewFronts"


Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style... Continue reading at Advertising Age

[ Advertising Age | 2017-05-16 00:00:00 UTC ]
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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #industry executives #shake things #technological advances #digital publishers #pop star


A New Kind of Conference for a New Kind of Author

O’Reilly Media and Publishers Weekly will hold the first Author {R}evolution Day February 12 at the Marriott Marquis in New York City. Below is a discussion with co-chair Kristen McLean on what attendees can expect at the day-long event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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Can John Green Make You Care About Tuberculosis?

With a forthcoming nonfiction book and an online army of Nerdfighters, the young-adult author aims to eliminate an entirely curable global scourge. Continue reading at The New York Times

[ The New York Times | 2024-10-30 05:00:09 UTC ]
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Melania Really Doesn’t Care

Her new memoir is a master class in how selective attention and empathy can insulate someone from the pains that trouble the rest of us. Continue reading at The Atlantic

[ The Atlantic | 2024-10-10 11:06:00 UTC ]
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Alexander McCall Smith, King of Kindness

As the freshly knighted author prepares to publish his 25th No. 1 Ladies’ Detective Agency novel, he finds his readers more eager for softness than ever before. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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Book Review: ‘One of Our Kind,’ by Nicola Yoon

In Nicola Yoon’s first novel for adults, “One of Our Kind,” a woman finds that a lush California suburb is not what it seems. Continue reading at The New York Times

[ The New York Times | 2024-06-11 09:01:04 UTC ]
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At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports

Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek

[ AdWeek | 2024-04-30 18:00:00 UTC ]
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Health care spending grows in Adams’ $112B executive budget

Mayor Eric Adams’ nearly $112 billion executive budget, released Wednesday, includes more than $5 billion for health care initiatives, a figure that has grown by $172 million since his January preliminary budget.The revised plan avoids new spending cuts for city agencies and paints a rosier... Continue reading at Crains New York

[ Crains New York | 2024-04-25 09:33:07 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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Advertising as Art: How Literary Magazines Pioneered a New Kind of Graphic Design

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United States. Sporting a fashionable outfit, the cyclist gazes blankly beyond the viewer, seeming to exert little effort. Though her body occupies most of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 08:55:47 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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Vashti Harrison's Caldecott Win: Kind of a 'Big' Deal

Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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'Another kind of violence': 'Molly,' a memoir of a wife's suicide, never blinks

Blake Butler's first reaction to his wife's death by suicide was silence. Then he wrote the stark, indelible and beautifully written memoir, "Molly." Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-20 23:16:54 UTC ]
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Q&A: SOMOS Community Care physician on how national pharmacy location closures impact underserved patients

Plus:Insurance giant Empire names DeStefano president to lead NY commercial businessTeladoc revenue grows 8% in Q3 following growth of chronic care businessState announces $4M to expand mental health outpatient treatment opportunities Continue reading at Crains New York

[ Crains New York | 2023-10-26 09:33:03 UTC ]
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It Takes All Kinds: Graphic Novel Media

Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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“How To Care for a Human Girl” is the Novel for the Post-Roe Era 

Ashley Wurzbacher’s debut novel How To Care for a Human Girl jumps with both feet into the debate over reproductive rights. When two sisters find themselves pregnant not long after their mother’s death, Jada choses an abortion, while Maddie drifts into the sticky embrace of a crisis pregnancy... Continue reading at Electric Literature

[ Electric Literature | 2023-08-08 11:00:00 UTC ]
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The Care and Feeding of Magical Veterinarians

Here are 10 books that feature magical veterinarians in science fiction and fantasy settings, ranging from YA to adult books. Start with Super Extra Grande by Yoss, translated by David Frye. Continue reading at Book Riot

[ Book Riot | 2023-06-28 10:31:00 UTC ]
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There’s More Than One Kind of Loneliness

A profound and deeply funny examination of loneliness in many of its forms—romantic, familial, artistic—Courtney Sender’s book, In Other Lifetimes All I’ve Lost Comes Back to Me, explores feminist millennial rage and the ways the trauma of the Holocaust has been passed-down through Jewish... Continue reading at Electric Literature

[ Electric Literature | 2023-05-23 11:00:00 UTC ]
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