#industry executives

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Finally, a NewFront Presentation That Looks Like What the NewFronts Sell

For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop star #digital publishers #technological advances #shake things #industry executives


Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at 'Crains New York'

[ Crains New York | 2013-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #embrace technology #industry executives #tech community #independent publisher #announce monday #joined forces #brick-and-mortar bookstores