Why You Should (Kind of) Care About the NewFronts

What's the point of the Digital Content NewFronts?Although they were inspired by TV's annual upfronts bazaar for ad time in the new season, and some buyers stake out some inventory after they see presentations by digital video publishers, the NewFronts haven't become an upfronts-style marketplace.The dog-and-pony nature of the upfronts make sense for traditional broadcasters because TV has one thing digital does not: scarcity. The upfronts are essentially a futures market where buyers purchase ad time in advance. Missing out on the negotiations could mean paying much more for airtime later. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-16 00:00:00 UTC ]

Other news stories related to: "Why You Should (Kind of) Care About the NewFronts"

In these gloomy, divisive times, does anyone care about books? I do.

Books emphasize interiority, encourage empathy, require thought and are meant to foster rational argument -- things we all need. Continue reading at The Washington Post

[ The Washington Post | 2022-05-25 16:39:13 UTC ]
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‘The Idiot’ sequel, ‘Either/Or,’ is the best kind of follow-up

Elif Batuman picks up Selin's story as she begins her sophomore year at Harvard. Continue reading at The Washington Post

[ The Washington Post | 2022-05-24 15:27:30 UTC ]
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Jen Silverman on Re-reading, Making a Tarot Deck, and Other Kinds of Escape

Jen Silverman’s novel, We Play Ourselves, is out now in paperback from Random House, so we asked about her favorite books to give to friends, the best stories to revisit, and how she procrastinates. * What is your favorite book to give as a gift? I am bad at many things in life, among them... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-24 08:51:33 UTC ]
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A former nurse calls out the lack of compassion in health care

Delays and indifference made her battle with cancer even more stressful, Theresa Brown writes. Continue reading at The Washington Post

[ The Washington Post | 2022-05-13 12:00:23 UTC ]
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Ukrainians stranded at Pearson Airport forced to rely on the kindness of strangers on social media

A lack of information from the federal government has forced some Ukrainians fleeing the war to turn to social media for help when they land at Toronto's Pearson Airport. Continue reading at CBC

[ CBC | 2022-05-12 09:00:00 UTC ]
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IAB NewFronts 2022—Amy Poehler gets a Twitch lesson and Snap makes a Cameo

Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age

[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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How a search for kindness grew into an anthology of poems

Editor James Crews talks about how poems of kindness reminded him during the pandemic that “the world could still be a joyful, connected place.” Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-04-25 15:06:52 UTC ]
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Beyond the Kindness Curriculum (shelftalker)

When we focus only on kindness, we might be overlooking an even more fundamental virtue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-31 07:30:53 UTC ]
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A Summary and Analysis of Amy Tan’s ‘Two Kinds’

‘Two Kinds’ is a short story by the American author Amy Tan (born 1952), published as part of her book The Joy Luck Club in 1989. The story is about a young American girl born to Chinese parents; her mother pushes her to become a child prodigy, but the daughter […] Continue reading at Interesting Literature

[ Interesting Literature | 2022-03-08 15:00:22 UTC ]
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She cares for 24 pigs, 20 goats, 210 cats, a skunk and 345 other rescue animals — but who’s saving who?

Laurie Zaleski, who lives with 600 rescue animals, talks about her work, her life and her new book, “Funny Farm.” Continue reading at The Washington Post

[ The Washington Post | 2022-02-25 11:00:00 UTC ]
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Journalist Explores the ‘Loving Act’ of Elder Care

Longtime journalist Dave Iverson says Americans must be more prepared when it comes to care for their elderly loved ones as he reflects on 10 years spent caring for his mother in ‘Winter Stars’ (Light Messages, March 22). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-08 05:00:00 UTC ]
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WATCH: Leanne Brown and Hawa Hassan on Writing Food Through the Lens of Self-Care

Leanne Brown’s wildly popular, IACP award-winning and The New York Times bestselling cookbook Good and Cheap: Eat Well on $4/Day showed us that kitchen skill and resourcefulness, not budget, is the key to great food. Greenlight is delighted to welcome Brown back for the launch of her new... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-27 09:49:53 UTC ]
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Why being Black in America so often involves some kind of performance

Michael Eric Dyson explains the intersection of race, entertainment and survival. Continue reading at The Washington Post

[ The Washington Post | 2021-12-30 13:00:00 UTC ]
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Our kind of party

What does it mean to keep planning for a better tomorrow only to be knocked back by fate? Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 13:58:43 UTC ]
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Inspired by real-life murderers, Dostoevsky wrote a new kind of novel

“Crime and Punishment” was a turning point for the Russian writer — and for literature. Continue reading at The Washington Post

[ The Washington Post | 2021-12-03 13:00:00 UTC ]
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Writing while caring

Many people who read this month’s column will be carers. If you are not one now, you may be later and some of us will always be in this role. What does this mean? A carer (I use the NHS definition) is anyone who looks after a family member, partner or friend who needs help because of their... Continue reading at The Bookseller

[ The Bookseller | 2021-11-01 15:01:50 UTC ]
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BBC and 9 Story Media Group bring A Kind of Spark to UK screens

Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller

[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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Mona Awad’s struggles with chronic pain and the health-care system fuel her new novel

‘All’s Well’ is a darkly comic tale of a suffering theater professor and a troubled production of Shakespeare. Continue reading at The Washington Post

[ The Washington Post | 2021-08-06 14:00:00 UTC ]
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Elinor Lipman’s ‘Rachel to the Rescue’ is a rom-com about a Trump staffer. Do we care enough to giggle?

The novel was at first rejected by American publishers who thought it would be felled by Trump fatigue. Continue reading at The Washington Post

[ The Washington Post | 2021-07-13 12:00:00 UTC ]
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McNicoll wins Waterstones Children's Book Prize with debut A Kind of Spark

Elle McNicoll has been named overall winner of the Waterstones Children’s Book Prize 2021 for her debut novel A Kind of Spark (Knights Of).  Continue reading at The Bookseller

[ The Bookseller | 2021-06-30 15:03:18 UTC ]
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