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Science is the reason you aren't reading this by firelight nestled cozily under a rock somewhere however, its practice significantly predates its formalization by Galileo in the 16th century. Among its earliest adherents — even before pioneering efforts of Aristotle — was Animaxander, the Greek... Continue reading at 'Engadget'
[ Engadget | 2023-03-12 14:30:52 UTC ]
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For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
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While the music industry continues to respond to the changes in consumer behaviour emanating from technological advances, audiobook publishers are facing many of the same issues. One major subject for record labels has been the question of ownership versus access: do consumers want to own... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-09-02 00:00:00 UTC ]
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Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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