What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading >> [ Source: AdWeek | 2021-10-27 14:09:20 UTC ]
Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading >> [ Source: Folio Magazine | 2020-04-15 01:15:20 UTC ]
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading >> [ Source: Publishing Executive | 2019-12-05 21:43:18 UTC ]
Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers... Continue reading >> [ Source: Folio Magazine | 2019-09-19 18:48:19 UTC ]
We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading >> [ Source: Digiday | 2017-05-03 00:00:00 UTC ]
Gillian Gorman Round is General Manager and Senior Vice President for Lucky, where she oversees all business functions of the brand. In this role, Gorman Round is responsible for revenue generation, brand development and strategic partnerships. She was named General Manager in January 2013,... Continue reading >> [ Source: Folio Magazine | 2014-10-02 00:00:00 UTC ]