Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
News tagged with:
#ad format
#select publishers
#content creators
As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising week
#fast company
#agency executives
#media platform
The award-winning comedian, actor and writer Stephen Fry has said his new volume of memoirs, More Fool Me, reveals the "ugly truth" about his cocaine use in the 1980s. Continue reading at BBC World
[ BBC World | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ugly truth
#award-winning comedian
If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital video
#dive deeper
#short videos
#video game
#cw network
#video content
#vanity fair
Lionel Shriver has won the BBC National Short Story Award 2014 for her story “Kilifi Creek... Continue reading at The Bookseller
[ The Bookseller | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lionel shriver
Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#audience data
#magazine brands
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#brenda white
#managing partner
#big loss
#total revenue
The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#patrick dolan
#digital publishers
#long ago
#ad prices
#short period
Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad server
#actual ads
#demand-side platform
#buy ads
#real-time auctions
#company plans
Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#maggot moon
#online presence
John Murray has pre-empted a collection of short stories and debut novel from Irish writer... Continue reading at The Bookseller
[ The Bookseller | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john murray
#short stories
#irish writer
Man Booker Prize-winning author Hilary Mantel has defended her story about plotting to kill the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-22 00:00:00 UTC ]
More news stories like this |
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#advertising sales
#key elements
For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional publishers
Amazon is rolling out an upgraded suite of tablets that includes an enhanced 8.9-inch Kindle HDX ($379), a new tablet designed for children ($149), and a new Kindle HD tablet ($100). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon rolls
Writers Zadie Smith, Lionel Shriver and Rose Tremain join Tessa Hadley and Francesca Rhydderch on... Continue reading at The Bookseller
[ The Bookseller | 2014-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lionel shriver
Beginning this year, the five winners of the National Poetry Series' Open Competition will receive a $10,000 prize, up from $1,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
More news stories like this |
The social network is testing a feature that allows users to set their published posts to be deleted at a specific time. Continue reading at BBC World
[ BBC World | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published posts
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish retailer
#digital book
#absolutely perfect
#big deal
#british tabloid
#great idea
Barnes & Noble has begun a test of the Espresso Book Machine system at three of its outlets, including its New York City store at Union Square. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#union square
The campaign perhaps most associated with the new feminism, Dove's "Campaign for Real Beauty," slowly evolved into its current incarnation. The effort today shoots down stereotypical preconceptions about what makes a woman beautiful, but it began with a concept almost equally radical for beauty... Continue reading at Advertising Age
[ Advertising Age | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal interest
#tipping point