Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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But remember: All-you-can-eat subscriptions are only appetizing if there's delicious stuff in the buffet. Continue reading at PC World
[ PC World | 2014-07-16 00:00:00 UTC ]
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Amazon.com appears to be testing a new subscription model that would give members all-you-can-read access to more than 600,000 ebooks for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-16 00:00:00 UTC ]
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Amazon is quietly testing its own subscription ebook service, Kindle Unlimited, which will reportedly cost $9.99 per month and include over 600,000 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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Ever heard of Kindle Unlimited? Us either, at least not until now. Originally spotted by kboards, a forum site that welcomes Kindle chatter, this previously unknown service appears to be an upcoming all-you-can-read subscription service from Amazon.... Continue reading at Engadget
[ Engadget | 2014-07-16 00:00:00 UTC ]
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Amazon's long-running standoff with Hachette has been making headlines for months. Here's the whole story in PW coverage. What began as a "scuffle" now has us using the language of war to describe it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-14 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller
[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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Disney Publishing Worldwide is launching Disney Story Central, an online portal of interactive titles for kids aged 3-7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Some 'old guard' authors are joining forces in a letter criticizing Amazon, even as a cluster of self-published authors is rallying around Amazon, charging that traditional publishers like Hachette mistreat authors and readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-08 00:00:00 UTC ]
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J K Rowling has written a new piece about a thirty-something Harry Potter and his friends at the... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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In his new book, 'Lincoln's Bishop,' former New York Times religion correspondent Gustav Niebuhr tells the compelling tale of Henry Benjamin Whipple, who spoke out loudly against injustice toward Native Americans during the 19th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Colombia's High-Tech... Continue reading at Engadget
[ Engadget | 2014-07-06 00:00:00 UTC ]
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Monitor contributor Danny Heitman enjoys reading a children's book series about a wealthy elephant named Uncle to his son. What's surprising about that? His son is a teenager. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-05 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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In spite of news stories citing a rift between Tyndale House Publishers and controversial pastor Mark Driscoll, the publisher stated on Tuesday that the relationship is still intact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
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Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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