Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the same as for ads in the print editions. The most-recalled tablet magazine ads were recalled by over 80% of readers, in line with the most-recalled print ads.That also suggests, however, that tablet editions' interactive capabilities are not yielding tablet-edition ads that are much more memorable than plain print ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week
[ Media Week | 2012-11-13 00:00:00 UTC ]
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Final copies of erstwhile listings and entertainment bible to be printed in June after 54-year run in capitalTime Out will stop publishing its London print edition after 54 years, becoming the latest in a long line of media outlets to abandon their physical presence and go online... Continue reading at The Guardian
[ The Guardian | 2022-04-12 19:02:26 UTC ]
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After six years and 40 issues, The California Sunday Magazine is saying goodbye to print. The bimonthly title produced by parent company Pop-Up Magazine Productions, which in its relatively short life has garnered national acclaim for its design, photography and long-form feature writing, will... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-08 20:18:29 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News
[ BBC News | 2019-04-01 00:00:00 UTC ]
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CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth's last, editor Bruce Mohl revealed in the issue's editor's letter, arguing the magazine will more effectively... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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British music magazine NME, which helped mold musical tastes for several generations, will stop publishing its weekly print edition. Continue reading at Stuff
[ Stuff | 2018-03-07 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Job losses expected as publisher Condé Nast announces UK version of title will move from monthly to twice a yearThe British edition of the fashion title Glamour is to implement a digital-first strategy under which it will print a magazine twice a year and merge its editorial and commercial... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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This may well be the best inaugural cover yet for a U.S. quarterly print edition of Time Out magazine. In support of the cheeky retro-Polaroid composition, the editors have layered in captions that feature full-on Philly speak. 'THE ORIGINAL GAYBORHOOD, THANK YOU VERY MUCH,' reads one cover-line... Continue reading at AdWeek
[ AdWeek | 2017-08-23 00:00:00 UTC ]
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More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease. Continue reading at Stuff
[ Stuff | 2016-11-30 00:00:00 UTC ]
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Digital magazine audiences are growing, but most U.S. adults prefer to consume across multiple platforms. The post Study: Over Two-Thirds of Americans Still Read Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-10 00:00:00 UTC ]
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Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Adult title’s move to go online-only follows rival Playboy’s announcement that it will no longer feature naked womenAdult magazine Penthouse is to end its print edition after 50 years and go online-only.The closure of the print edition of the magazine, which was founded in 1965 by Bob Guccione,... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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