Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make Hearst competitive with Facebook and Google, but the publisher hopes it will give it a leg up with other legacy publishers and digital-only publishers, Hearst's Cameron Connors said. “What Toyota wanted to see is, how people are consuming print content, but also, did they follow [the brands] in digital,” he said. The post The latest bid to keep print relevant: Hearst offers print-to-digital targeting appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-05-11 00:00:00 UTC ]
We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
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Three print magazines and two digital publications—including Bellevue Literary Review and Full Stop—were named winners of the fourth annual Whiting Literary Magazine Prizes, taking home a combined total of $144,000 in funding. The post Whiting Literary Magazine Prizes Name 2021 Winners appeared... Continue reading at The Millions
[ The Millions | 2021-09-09 13:00:06 UTC ]
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The winners of the fourth annual Whiting Literary Magazine Prizes have been announced, with three print magazines and two digital publications, including 'Bellevue Literary Review' and 'Full Stop,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
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Penguin Random House US CEO Madeline McIntosh said the publisher hopes to begin bringing more people back to physical offices in September, but stressed that the company's guiding principle on the future of work is to be a "remote-friendly company." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
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Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Brexit legal challenger to write book about struggles in her work and personal life, as well as ‘offering guidance and confidence to women in particular’Inspired by Maya Angelou’s “tone of defiance in the face of increasing hostility, hate and defamation” in the classic poem Still I Rise,... Continue reading at The Guardian
[ The Guardian | 2017-08-25 00:00:00 UTC ]
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And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
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Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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The narrative about legacy print and TV brands is that their legacy processes and businesses would make it hard for them to adjust to the Web, which has been dominated by smaller, more nimble upstarts. But many of these publishers have taken lessons from their startup successors, using the tools... Continue reading at Digiday
[ Digiday | 2016-01-08 00:00:00 UTC ]
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Figuring out the digital landscape is a challenge for everyone, not least of all for legacy print publishers. Moving over to mobile and other social media platforms has forced publishers to "divine a whole new path" says Mike Perlis from Forbes Media. Meanwhile, Liz Vaccariello from the... Continue reading at Digiday
[ Digiday | 2015-09-18 00:00:00 UTC ]
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Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday
[ Digiday | 2015-09-08 00:00:00 UTC ]
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A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age
[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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The Pulitzer Prizes in journalism, which honor the work of American newspapers and news sites, have expanded eligibility for two prize categories, Investigative Reporting and Feature Writing, to include many online and print magazines, the Pulitzer P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-08 00:00:00 UTC ]
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