A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position that's been vacant since Alison Kennedy left in April.StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads. "The really big publishing houses have had to evolve and iterate their practices to become more complex offerings, which is actually a lot similar to us, but at scale," she said.Print magazines have a long history of selling brands on more than just traditional ad pages: They also sell advertorials, forerunners of so-called "native" ads on sites like BuzzFeed and branded videos on YouTube. And those branded videos happen to be where StyleHaul primarily focuses its ad sales efforts. YouTube's sales team sells the pre-roll ads running before StyleHaul's videos, typically taking a 45% cut of the revenue, while StyleHaul sells videos that incorporate a brand and don't require sharing the take with YouTube. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
A linear city in the desert is a provocative vision of the city of the future—but it’s been tried before. Saudi Arabia’s proposal for a 105-mile-long building called the Line has all the stuff of a science fiction paperback. The stark desert setting. The kingdom in control of vast amounts of one... Continue reading at Fast Company
[ Fast Company | 2022-08-04 04:30:19 UTC ]
More news stories like this
We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
More news stories like this
Three print magazines and two digital publications—including Bellevue Literary Review and Full Stop—were named winners of the fourth annual Whiting Literary Magazine Prizes, taking home a combined total of $144,000 in funding. The post Whiting Literary Magazine Prizes Name 2021 Winners appeared... Continue reading at The Millions
[ The Millions | 2021-09-09 13:00:06 UTC ]
More news stories like this
The winners of the fourth annual Whiting Literary Magazine Prizes have been announced, with three print magazines and two digital publications, including 'Bellevue Literary Review' and 'Full Stop,' taking home a combined total of $144,000 in funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-09 04:00:00 UTC ]
More news stories like this
In choreography, the gray areas of copyright law make it difficult to determine what constitutes copyright infringement or plagiarism. Continue reading at The Conversation
[ The Conversation | 2021-07-23 12:13:47 UTC ]
More news stories like this
The UK, like many other parts of the world, has a long history of banning books for "obscenity". The last time it happened in the UK, at least officially, was in 1990, when Lord Horror by David Britton was censored up until 1992. But if "obscenity" was the main reason for censorship before,... Continue reading at The Bookseller
[ The Bookseller | 2020-12-04 11:31:35 UTC ]
More news stories like this
Mainstream economics is suffering an identity crisis, which began with The Great Recession and has reemerged during the current pandemic. In response, a growing collection of voices has advocated looking beyond the field—in particular, to science fiction—as a way to imagine it anew. Although... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-05 08:48:01 UTC ]
More news stories like this
In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
More news stories like this
Interviews Veronica Esposito Photo by Camila Valdés Megan McDowell has translated many contemporary authors from Latin America and Spain, including Alejandro Zambra, Samanta Schweblin, and Lina Meruane. Shortlisted for the Man Booker... Continue reading at World Literature Today
[ World Literature Today | 2020-06-22 15:20:00 UTC ]
More news stories like this
James Patterson has a long history of helping independent bookstores. In in 2014, he donated $1 million to indie bookstores, and staring in 2015, his Holiday Bonus program has given payments between $500 and $5,000 to bookstore employees each year. Now, as bookstores struggle to keep afloat... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 14:23:07 UTC ]
More news stories like this
Ted Gioia's latest book is a fresh, cogent journey through the long history of personal expression through musical rebellion. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-13 18:21:36 UTC ]
More news stories like this
Ted Gioia's latest book is a fresh, cogent journey through the long history of personal expression through musical rebellion. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-13 18:21:36 UTC ]
More news stories like this
Ted Gioia's latest book is a fresh, cogent journey through the long history of personal expression through musical rebellion. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-13 18:21:36 UTC ]
More news stories like this
Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
More news stories like this
On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
More news stories like this
His latest book looks at society’s long history of getting it wrong when it comes to judging people. Continue reading at The New York Times
[ The New York Times | 2019-09-10 09:00:11 UTC ]
More news stories like this
In 2017, after a long history of running BookExpo as a three-day show, Reed Exhibitions shortened the period when the exhibit floor was open to two days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
More news stories like this
Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian
[ The Guardian | 2018-03-12 00:00:00 UTC ]
More news stories like this
International ebook retailer Rakuten Kobo has a long history of partnering with retailers to deliver ebooks, but Kobo its new partnership with Walmart is on a whole different level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this
And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
More news stories like this