A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position that's been vacant since Alison Kennedy left in April.StyleHaul CEO Stephanie Horbaczewski said she saw parallels between Mr. Porter's experience at Meredith, the publisher of magazine brands including Better Homes & Gardens and Ladies' Home Journal, and the business StyleHaul is building as it tries to sell brands on executions beyond run-of-the-mill ads. "The really big publishing houses have had to evolve and iterate their practices to become more complex offerings, which is actually a lot similar to us, but at scale," she said.Print magazines have a long history of selling brands on more than just traditional ad pages: They also sell advertorials, forerunners of so-called "native" ads on sites like BuzzFeed and branded videos on YouTube. And those branded videos happen to be where StyleHaul primarily focuses its ad sales efforts. YouTube's sales team sells the pre-roll ads running before StyleHaul's videos, typically taking a 45% cut of the revenue, while StyleHaul sells videos that incorporate a brand and don't require sharing the take with YouTube. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-08-26 00:00:00 UTC ]
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Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-14 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: BuzzFeed, the for-profit, venture... Continue reading at Advertising Age
[ Advertising Age | 2018-08-28 00:00:00 UTC ]
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Justin Dearborn, chief executive officer of publishing company Tronc Inc., has lowered the price on his Naples, Fla., home to $409,900, down from $419,000. That’s the fourth price-chop the one-story house has received this year. Hmm … can you say motivated seller? Built in 2004, the home opens... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-03 00:00:00 UTC ]
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European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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Independent academic publisher Boydell & Brewer has appointed James Powell as its new c.e.o. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Norman Pearlstine, who has spent 50 years in journalism helping shape some of the nation’s most prominent publications — including Time Inc. magazines, Bloomberg News, Forbes and the Wall Street Journal — on Monday was named executive editor of the Los Angeles Times. It was the first major move... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-19 00:00:00 UTC ]
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Isobel Hunter has been appointed as the first chief executive of the Society of Chief Librarians. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Heather Duncan, a 28 year veteran of the Tattered Cover Book Store, has taken over the role of Executive Director of the Mountains and Plains Independent Booksellers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-13 00:00:00 UTC ]
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"This acquisition provides a significant opportunity for us to expand both communities." The post Chief Executive Group Acquires Corporate Board Member Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-01 00:00:00 UTC ]
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Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Emma House has been promoted to deputy chief executive of the Publishers Association as the trade body continues its reshuffle following the departure of its director of policy and communications Susie Winter. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Investors’ revolt against deal for John Fallon comes after educational publisher reports largest annual loss in its historyMore than six out of 10 Pearson shareholders have voted against the £1.5m pay package awarded to the embattled chief executive, John Fallon, after the educational publisher... Continue reading at The Guardian
[ The Guardian | 2017-05-05 00:00:00 UTC ]
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Pottermore chief executive Susan Jurevics will leave the company at the end of February. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Two mistakes from the US educational publisher would be understandable. Their confidence three months ago? Less soForecasting is difficult, especially about the future, as the old line goes – but is it quite as hard as John Fallon, chief executive of Pearson, makes it seem?Two errors in 2016... Continue reading at The Guardian
[ The Guardian | 2017-01-19 00:00:00 UTC ]
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