Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Nobel laureate was told by publisher that 'people will shudder and be puzzled and confused' by reading Echo's BonesA previously unpublished story by Samuel Beckett will go on sale in bookshops for the first time, 80 years after his publisher rejected it as a nightmare read that gave him "the... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
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'Gifts' consists of 18 short stories by young residents of Afghanistan who write about their lives – filled with tradition and warfare, on top of all the more ordinary things that young people everywhere hope and wish for. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-28 00:00:00 UTC ]
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Super Furry Animals second film will be accompanied by an album, a book and an appMusician Gruff Rhys latest project saw him following in the footsteps of 18th-century explorer John Evans, who spent 1792 hunting for a fabled Welsh-speaking Native American tribe.The American Interior project has... Continue reading at The Guardian
[ The Guardian | 2014-03-27 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Mark Thompson says New York Times journalism will remain impartial and won't be swayed by commercial considerationsMark Thompson, the chief executive of the New York Times, has hit out at rival Bloomberg for saying it shouldn't have published investigative news stories criticising China, because... Continue reading at The Guardian
[ The Guardian | 2014-03-26 00:00:00 UTC ]
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Two major players in online video advertising, Ebuzzing and Teads, are merging to create a new company with plans to list on the NASDAQ in 2015.Both companies are French, and have separately been developing "outstream" video advertising allowing the distribution of video advertising outside of... Continue reading at Advertising Age
[ Advertising Age | 2014-03-26 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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The author of The Jane Austen Book Club gets inspiration for her new novel by a real life experiment where a baby chimp was raised as part of a human family Continue reading at BBC News
[ BBC News | 2014-03-14 00:00:00 UTC ]
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A newspaper that allowed its local police force to publish an article directly on to its website should be wary of celebrating the initiative.Torbay police posted a "story" on the site of the Torquay Herald Express, headlined "Who is this man?" over a picture of the said gentleman in a... Continue reading at The Guardian
[ The Guardian | 2014-03-14 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Peter James's Host, published on two disks, was an early example – but exactly where the medium started life is surprisingly tricky to identifyWhat was the first ebook? Debate rages … When Peter James published his thriller Host on two floppy disks, in 1993, it was billed as the "world's first... Continue reading at The Guardian
[ The Guardian | 2014-03-12 00:00:00 UTC ]
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The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
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Rolling Stone Keith Richards is to publish a picture book with illustrations by his daughter.... Continue reading at The Bookseller
[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Set aside that Soldier Field would have to expand to 70,000 seats -- or 8,500 more than its current capacity for football crowds -- in order to meet the National Football League's minimum stadium size for hosting a Super Bowl, but spending public money on expanding a sports palace doesn't have a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-03-08 00:00:00 UTC ]
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Children's book illustrator Emma Levey talks BBC News through the process of bringing imagination to the printed page. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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The children's laureate Malorie Blackman, on how to get kids reading on world book day Continue reading at BBC World
[ BBC World | 2014-03-06 00:00:00 UTC ]
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The author's "Tenth of December" was fittingly the tenth winner of the short fiction award, which came with a $20,000 prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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