Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
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LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
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On the second day of TIBE (Taipei International Book Fair), the traffic built up significantly after most Taipei residents returned to town at the end of the Chinese New Year holidays. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World
[ BBC World | 2014-02-06 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Caitlin Moran is to go on a “rock n roll literary tour” to promote her new book, How... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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Nathan Filer, winner of the Costa Book of the Year with his debut novel The Shock of the Fall, says he was "shocked and delighted" as the announcement was made. Continue reading at BBC News
[ BBC News | 2014-01-29 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at Fast Company
[ Fast Company | 2014-01-25 00:00:00 UTC ]
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So much for blending in. While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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A Facebook spokesperson told Digiday that the program will not port Facebook-style ad units to other apps, however. Instead, it will simply use its data to target whatever formats those app publishers currently sell. The post Facebook Tries a Mobile Ad Network appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-23 00:00:00 UTC ]
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The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek
[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Two of the writers shortlisted for last year's Costa Short Story Award have made the final... Continue reading at The Bookseller
[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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