#web publishers

Publishing news tagged with #web publishers

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Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at 'PC World'

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #web publishers #mobile web #apple news

Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #major publishers #web publishers

People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web content #ad types #web publishers

Google Launches Affiliate Program for EBooks

Google has launched an affiliate program for its eBooks service, offering to pay commissions to Web publishers who promote titles on their sites and send buyers... Continue reading at 'PC World'

[ PC World | 2011-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promote titles #web publishers #affiliate program

Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at 'AdWeek'

[ AdWeek | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct traffic #web publishers