#third-party publishers

Publishing news tagged with #third-party publishers


Why Purchase of Millennial Media Brings Verizon Closer to Its Data Dreams

AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady stream #third-party publishers #global director


How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But... Continue reading at 'Fast Company'

[ Fast Company | 2014-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional media #madison avenue #third-party publishers