AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million Thursday.The acquisition brings AOL closer to its goal of targeting select users from their phones to the web to TV, at work, at home and in between. Millennial's in-app ad network inventory representing 65,000 apps and lots of mobile login profile data certainly helps AOL edge up on competitors Google and Facebook."They're actually bringing true login data that comes from third-party publishers," said Chad Gallagher, global director of mobile at AOL, of Millennial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
On July 16, Adweek convened some of the most powerful women in media and advertising. Check out the best shots from the event as well as Adweek's upcoming events, if you want in on the action. (L. to r.) Shyama Puliyanda, senior director, Kantar; Mandy Rico, global director, Inclusion Index;... Continue reading at AdWeek
[ AdWeek | 2019-07-22 22:30:01 UTC ]
More news stories like this
Kuo-Yu Liang, founder of Diamond Book Distributors and a key figure in the growth of graphic novels, is leaving DBD after 15 years to join pop culture convention organizer ReedPop as its global director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
More news stories like this
Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age
[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this
Since her Blue Bloods series with Disney-Hyperion debuted a decade ago, Melissa de la Cruz has published a steady stream of bestselling novels and become a luminary in the YA universe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this
AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
More news stories like this
Hachette Children’s Group (HCG) has appointed Katie Price, former global director of publishing at HIT Entertainment and Mattel, as licensing director. Price will take up the role at the end of August and will report directly to c.e.o. Hilary Murray Hill. Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
More news stories like this
Since 2008, the year that David Foster Wallace committed suicide, there has been a steady stream of posthumous publications, none of which, as a matter of strict biblio-taxonomy, would have any business occupying the same section of your local ink-and-paper bookseller. We’ve had This Is Water... Continue reading at Slate
[ Slate | 2013-08-09 00:00:00 UTC ]
More news stories like this