Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York
[ Crains New York | 2013-10-22 00:00:00 UTC ]
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#$175 million
#$1 billion
#heavy metal
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When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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#magazine a-list
#bon appetit
#conde nast
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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#emarketer predicts
#mobile devices
#qr codes
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When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age
[ Advertising Age | 2013-10-21 00:00:00 UTC ]
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#hbo --
#news magazine
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Researchers from the World Association of Newspapers and News Publishers (WAN-IFRA) spoke with online editors and community managers at 104 news organizations from 63 countries to help assemble a report written by Emma Goodman about what works and wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Profile is to republish a short story by Alice Munro, winner of the Nobel Prize in Literature, to... Continue reading at The Bookseller
[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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#short story
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#nobel prize
Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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#19th century
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McDonald's Happy Meal: Books will be served with one of four original titles in Happy Meals for two weeks in the month of November. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-13 00:00:00 UTC ]
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#books included
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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Watch our Frankfurt Book Fair video interviews with Peter Usborne (Usborne Books), Bob Campbell (Wiley), Jamie Byng (Canongate), Richard Nash (Small Demons), and other leading figures in the publishing industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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#watch videos
#leading figures
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Author Val McDermid tells the BBC's Nick Higham about her latest book Cross and Burn, the eighth novel in The Wire in the Blood series. Continue reading at BBC World
[ BBC World | 2013-10-11 00:00:00 UTC ]
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#val mcdermid
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Merit trumped politics this year when modest, retiring, universally admired Canadian author Alice Munro received the Nobel Prize in Literature. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-11 00:00:00 UTC ]
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#nobel prize
There are tons of bad pop–up books out there, content to merely sprong, jut, accordion, or bulge. French paper engineer and children's book author Marion Bataille does a different kind of pop–up. She has released a trilogy of books that explore the design of the Roman alphabet and Arabic... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
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The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
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#canadian winner
#alice munro
#short stories
#50-year career
On the first day of the 2013 Frankfurt Book Fair, the Publishing Perspectives video team interviewed agents, publishers and organizers about their expectations for the near future of the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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#charlie redmayne
The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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#publishers launch
Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller
[ The Bookseller | 2013-10-08 00:00:00 UTC ]
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#sarah hall
In the wake of the government shutdown, Baltimore-based breathe bookstore café is offering a 10 percent discount to furloughed workers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-10-08 00:00:00 UTC ]
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To celebrate Children's Book Week, the charity Booktrust has compiled a list of 100 books that they say every child should read by the age of 14. BBC News asked some children what they thought. Continue reading at BBC News
[ BBC News | 2013-10-08 00:00:00 UTC ]
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#favourite books
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