Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to market and retain consumers. The report estimates that in 2012, the data-driven marketing economy added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. To put that statistic in perspective, that's nearly half of total U.S. expenditures on marketing and advertising services (estimated at $292 billion annually), more than half the size of the entire Internet ecosystem (estimated by the IAB at $300 billion) and more than two-thirds the size of the entire e-commerce market. Their conclusions were based on interviews with about 650 companies, including online publishers like the New York Times and ESPN, ad agencies and ad networks, platforms like Google, Facebook, and Amazon, as well as the U.S. postal service and email deployment firms like Chita Mail. Since last year, the DMA has felt the heat from a string of investigations opened by the House privacy caucus, the Senate commerce committee and the Federal Trade Commission. The FTC's report is expected to be released at the end of the year. At the request of Sen. Jay Rockefeller (D-W.Va.), the Government Accountability Office is also studying "information resellers." "With all the investigations and... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-14 00:00:00 UTC ]
From the 19th century to the present, the photos collected in Todd Brewster’s latest book offer glimpses into the lives of our nation’s youngest members. Continue reading at The New York Times
[ The New York Times | 2023-05-19 09:00:43 UTC ]
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Andrew Scull examines the field's shifting theories and dubious practices from the 19th century to today. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:16 UTC ]
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Married women, enslaved people and others used textiles to assert a place for themselves in the economy and the courts, historian Laura F. Edwards explains. Continue reading at The Washington Post
[ The Washington Post | 2022-02-25 13:00:46 UTC ]
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These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian
[ The Guardian | 2016-12-08 00:00:00 UTC ]
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At some point in college, I discovered the parts of the libraries where the fun stuff was kept. In the sort of space where you would end up after getting lost, often beyond the spread of daylight, magazines were bound and packed on shelves that ran back to the 19th century. Everything was there:... Continue reading at Slate
[ Slate | 2016-09-12 00:00:00 UTC ]
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Leena Majander-Reenpää is the publisher of WSOY, one of the leading Finnish publishers dating back to the 19th century. Find out about the latest authors, bestsellers and digital publishing projects from WSOY. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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In his new book, 'Lincoln's Bishop,' former New York Times religion correspondent Gustav Niebuhr tells the compelling tale of Henry Benjamin Whipple, who spoke out loudly against injustice toward Native Americans during the 19th century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek
[ AdWeek | 2013-10-14 00:00:00 UTC ]
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'Eat, Pray, Love' author Elizabeth Gilbert plunges into historical fiction with a creative passion in the novel 'The Signature of All Things.'With a charming, flawed heroine straight out of Jane Austen, a Dickensian rags-to-riches story and thwarted romances that hark back to the Brontës,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-26 00:00:00 UTC ]
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Despite a cheeky promotional claim that profitability is "not something we think about," Punch has a grand vision of becoming a lucrative tablet publishing platform. But first, a quiz: hedge fund or organic farm?David Bennahum is the CEO of Punch, a news and entertainment app that launched last... Continue reading at Fast Company
[ Fast Company | 2012-04-17 00:00:00 UTC ]
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