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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform