Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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The new Amazon Fire phone comes with technology that allows consumers to scan an item and then purchase it on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-21 00:00:00 UTC ]
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#amazon phone
The best things on the Internet this week, curated by Fast Company employees. Scott MebusPhoto by Celine Grouard for Fast Company Name: Scott Mebus Role at Fast Company: Head of video and TV Twitter: @scottmebus Titillating Fact: I wrote a children's book series, The Gods of Manhattan, about a... Continue reading at Fast Company
[ Fast Company | 2014-06-21 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Publishers looking beyond Facebook and Twitter for social media traffic growth are increasingly finding a compelling alternative in Pinterest. The post Pinterest, a proven traffic driver, is now a customizable ad unit appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-06-19 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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When we asked you to share anecdotes and photos of your favourite independent bookshops, the stories poured in. From romance surrounded by Shakespeare to an encounter with a falconry-loving policeman, here is a selection of your bookshop memoriesSee all the contributions and add your own on... Continue reading at The Guardian
[ The Guardian | 2014-06-18 00:00:00 UTC ]
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CANNES, France—From magazines to TV, radio to newspapers, every medium has come to embrace native advertising. If Yahoo can leave its past behind, then surely advertisers can too. That was, more or less, Yahoo CEO Marissa Mayer's advice to brands and advertisers attending the Cannes Lions... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Simon and Schuster Children’s Books has acquired the UK and Commonwealth rights to a YA... Continue reading at The Bookseller
[ The Bookseller | 2014-06-17 00:00:00 UTC ]
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Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts. Facebook has said that it will gather Web surfing data on users to help advertisers understand... Continue reading at AdWeek
[ AdWeek | 2014-06-16 00:00:00 UTC ]
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Sci-fi and fantasy fiction is entering a golden age of short fiction thanks to social media, crowdfunding and a loyal community of ardent fansA man wakes up from a car crash to find that he is an "electric ant": an android programmed to believe it is human. At home he uses micro-tools to open... Continue reading at The Guardian
[ The Guardian | 2014-06-13 00:00:00 UTC ]
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Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Aisha Al-Kaabi discusses the history and mission of her publishing house IQRAni, which is at the forefront of a publishing boom in the UAE. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Those in the literary community are weighing in on both sides of the debate, with some saying young adult books aren't sophisticated and others saying they should be able to read whatever they like without being ashamed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-10 00:00:00 UTC ]
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In a recent episode of his show, Colbert discussed the dispute between Amazon and publisher Hachette which has caused some books, including his own, to be delayed or unavailable to customers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-06 00:00:00 UTC ]
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As Foyles closes the doors of its world famous, 111-year-old London store and opens a new one share words and images that stir your memories of independent bookshopsShare your photos and stories via GuardianWitness With Amazon still throwing its considerable weight into the ongoing dispute... Continue reading at The Guardian
[ The Guardian | 2014-06-06 00:00:00 UTC ]
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Two groups of MIT scientists are working on robotic limbs, which when worn together can make you look like one famous comic book villain: Doctor Octopus. Unlike prosthetic limbs developed to replace real ones, the teams' (from MIT's d'Arbeloff... Continue reading at Engadget
[ Engadget | 2014-06-04 00:00:00 UTC ]
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In Thailand, various protestors are gathering in public places to silently read books like '1984' and 'Unarmed Insurrection' to convey how they feel about the country's political situation. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-04 00:00:00 UTC ]
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Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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